A new era begins with the union of two giants, TikTok and Disney, celebrating a century of magic and imagination.
In honor of The Walt Disney Company’s 100th anniversary, an unprecedented partnership has been struck with TikTok, the leading short-form mobile video platform. This collaboration has birthed a first-of-its-kind digital destination within TikTok – the Disney100 content hub. This space combines magic, memories, and stories, offering Disney enthusiasts a unique interactive experience.
Exploring the Disney100 Hub on TikTok
Starting on October 16, the Disney100 hub on TikTok invited fans to immerse themselves in a sea of content from various Disney brands. They could watch videos from Disney, Pixar, Marvel, Star Wars, National Geographic, and ESPN and create their content using Disney music and effects. The hub offered daily Disney trivia, and fans could collect and trade “Character Cards” of their favorite personas to win unique profile frames, showcasing their fandom.
The Global Head of Content at TikTok, Nicole Iacopetti, expressed her excitement about this partnership. She acknowledged Disney’s impressive legacy of bringing joy and excitement to a global community through its iconic films, TV series, characters, parks, and brands. This partnership celebrates Disney’s undeniable impact on entertainment and provides Disney fans on TikTok unique access to content and experiences unavailable elsewhere.
The Impact of Disney on TikTok
The Walt Disney Company, a leader in creative innovation and storytelling for over 100 years, has seen over 240 billion views across its portfolio of brands and experiences on TikTok. Asad Ayaz, Chief Brand Officer of The Walt Disney Company, expressed his thrill at this partnership, stating that TikTok has become a destination for Disney fans to create, engage, and connect around their favorite Disney films, shows, characters, and experiences.
This four-week activation saw participation from more than 48 Disney handles and was live in 24 regions around the globe. It highlighted the breadth of content from The Walt Disney Company. Fans of Disney and its various brands were reminded daily of why they connected with their favorite characters, franchises, movies, and Disney memories. Whether they celebrated legacy films, heroes from the Marvel universe, or newer classics like Encanto, Disney fans used TikTok to connect and create entertaining, insightful videos.
Disney’s brands, beloved by more than 150 million followers of Disney-operated TikTok accounts, offered a variety of content. There was something for everyone, from unmissable moments on ESPN to on-the-ground excitement from Disney Parks and educational content from National Geographic.
Disney100 Playlist and Pulse Premiere
TikTok curated a special Disney100 Playlist for the community, featuring some of the most popular hits from the Disney catalog. From classics like “Cinderella” and “The Lion King” to upcoming hits like “Wish” and favorites from “Toy Story” and “High School Musical,” the playlist caters to all Disney music lovers.
Beyond entertainment, Disney is a culture driver on TikTok. It engages sports fans with short-form videos spotlighting game action on ESPN and connects large communities. With the launch of the Disney100 hub, Disney also became a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the most premium entertainment and sports content in the world, exclusively from Disney on TikTok’s For You feed.
This partnership between TikTok and Disney is a significant milestone in digital entertainment, signaling a new era of interactive and engaging content. It celebrates a century of Disney magic and opens new avenues for fans to connect with their favorite brands and experiences in a way they’ve never done before.