In a distinct shift from its original brand identity as a short-form video platform, TikTok is currently testing the ability for users to upload videos that are up to 15 minutes long. The company confirmed This new development, revealing that the increased video time limit is being tested with a select group of users across certain regions. However, TikTok has not disclosed any specific details about this venture.
“One of the most popular short-form video platforms, TikTok, is experimenting with increasing its video length limit from 10 to 15 minutes.”
A Shift Towards Long-form Content
TikTok’s move towards embracing longer videos signifies a significant change in the platform’s strategy. Initially gaining popularity for its short, 60-second clips, TikTok gradually increased its maximum length. In February 2022, the limit was extended to 10 minutes, a substantial increase from the previous 3-minute limit. With the potential 15-minute limit, TikTok is pushing the boundaries further.
With the extended video length, TikTok creators have more flexibility and time to share content. This is particularly beneficial for creators who share educational content, cooking recipes, beauty tutorials, and comedy sketches. Previously, they had to split longer videos into several parts, but this may no longer be necessary with the new time limit.
TikTok vs. YouTube: The Battle for Long-form Content
The move towards longer videos aligns TikTok more directly with YouTube, the leading platform for long-form content. This shows TikTok’s aim to attract creators who usually post lengthy videos on YouTube. This is a significant shift from the past, where TikTok was primarily seen as a platform for short-form content, while YouTube was the go-to for longer videos. However, the lines between these two platforms have become increasingly blurred in recent years, as TikTok embraces longer videos and YouTube ventures into shorter content with its ‘Shorts‘ feature.
Moreover, TikTok has also been making moves into YouTube’s territory by testing a horizontal full-screen mode in select regions. This further illustrates the company’s intent to compete with YouTube.
The Pros and Cons of Longer Videos
While the new time limit may offer more creative freedom for content creators, it might only be welcomed by some TikTok users. The platform is known for its short, entertaining videos, which most users come for. Only some people have the time or attention span for longer videos, a concern that TikTok seems aware of. Hence, they recently launched a feature that allows users to fast-forward videos by holding down the right side of the video.
This move by TikTok represents a significant shift in the social media landscape, emphasizing the platform’s willingness to adapt and evolve to meet its users’ and creators’ changing needs and preferences. Only time will tell how this latest venture will pan out for TikTok and its growing community of users.