Peak XV Partners has invested $35 million in Neo, a fintech startup founded by industry veterans, as the largest India-focused VC broadens its bets on wealth and asset management.
Neo operates a suite of wealth and asset management services, serving businesses, sovereign and pension funds and large family offices and individuals with ultra-high networth. The firm, which began operations in 2021, has already amassed over a 1,000 customers, said Neo founder Nitin Jain in an interview.
The two firms reserve the optionality to extend the size of the investment, they said. TechCrunch reported in August that Peak XV was engaging with Neo for an investment. Neo earlier raised about $40 million from a list of undisclosed investors.
Despite being second only to China in high-net-worth individuals among BRICS countries, and being home more than 14,000 ultra high net worth households, India’s wealth management sector remains underdeveloped, plagued by a trust deficit and misaligned incentives.
Part of the reason is that the industry is often more geared toward product sales than tailored financial advice, said Jain, who like many of his co-founders and other founding members of Neo started the venture after long stints at investment giant Edelweiss.
On the advisory side, Neo serves as an extended CIO to multi-family offices, participating in their investment committees and offering views on asset allocation, corporate holding structure and taxations.
“We sit on their side. It’s slightly different from the classical wealth management practice as we are advising as well as selling products to them. So this is a very unique proposition.”
The startup collaborates with multiple relationship managers, providing them with additional tools and incentives that supplement their existing practices. Jain said he estimates that 350 to 400 RMs in India control 70 to 75% of assets. Neo will aim to attract about 100 of them in the next two to three years, he said.
On the asset management side, Neo focuses on long-term yield-based solutions in real estate and private credit for clients that are looking to generate an income from their investments. Neo already has about $3 billion of assets under management, it said.
More to follow.